Public Relations Course

Level: 4


Public relations course. The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.

As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements. Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.

ExamsHome Based Paper Exam
Pre RequisitesNone
Duration170 Hours- Max One Year
ModulesTen
SupportEmail, Telephone or Post
FormatPaper or online
AccreditationNCFE


  • Introduction to public relations
  • The scope of public relations
  • The organisation
  • Corporate identity
  • The public relations process
  • Personal attributes
  • The tools of public relations
  • Communication and advertising
  • Oral communication and presentations
  • Special events and promotions
    • There are no previous skills or qualifications required to register for this study programme.

    This course is open to students of all ages and backgrounds. Enrolments can be taken at anytime of the year unlike the traditional local college who tend only to enrol in September. Home Learning offers true flexibility.     Enrol today and be studying within 7 days!
    Qualification 1:

    Public Relations Diploma
    Diploma entitling you to use the letters SAC Dip. after your name.

    Qualification 2:

    Level 4 Public Relations Award
    NCFE Public Relations Level 4 Award
    This is a fully accredited and recognised award. See our     qualifications page for further details

    NCFE Public Relations Level 4 Award   

    All students have one year to complete this course from date of registration. Students are welcome to complete this course as quickly as they want to.

    On average this course is completed in 170 hours (8/9 months).  Extensions can be arranged if students do not complete within the year and charges will apply. We would ask you to contact our office on 0800 0131030 for latest extension fees if required.

    We recommend that students complete 5/6 hours per week as a minimum to get the most from this course. Remember to work out a study plan / timetable before you start and try and stick to it.

    Hrs per weekEstimated Completion
    5 hours9 Months
    6 hours7 Months
    8 Hours6 Months
    10 Hours5 Months
    This course is issued in online or paper format. (Choose your preferred method at checkout)

    Your course materials will be delivered to you at the specified address within 7 days of enrolment. International students should allow up to 21 days for delivery.

    Online access is normally arranged within 48 hours of making payment.
    All students on this course will be registered to a personal tutor who is contactable via telephone, email or post. We also have a team of dedicated advisors to help and advise with any course related queries. The tutors role is to help and support students for the entire duration of their studies. Please remember our tutors are here to help. Never be embarrassed to ask for help.

    This course is completed using continual assessment followed by a home based examination paper which will be forwarded to you from home upon completion of the required assignments. This course consists of ten lessons overall. Students will be required to submit assignments after each lesson via email or post proving their understanding of the subject covered. These assignments normally take between 1-2 hours to complete. A grade and report will be issued on your progress with any suggestions for improvement if necessary.

    In addition to the traditional method of tutor support students on this course will be given access to a student community.

    Within this area you will be given access to the following resources:

    • Access the student forum which allows you to share ideas and chat with other students.
    • View your tutor's feedback on your marked assignments.
    • View optional reading lists for your course (where available).
    • Access free online games, for when you need a break from studying.
    • View the study guide with plenty of useful hints and tips on how to get the most out of your course.
    • Access free courses such as: Improving Learning Skills, Job Interview Skills, The Effective Learner, Goal Setting and Time Management, Ten Tips to Complete a Good Test Paper.
    • Find details on our generous Referral Programme.

    Q: When can I enrol?

    The beauty of distance learning means that students can enrol at anytime they wish 365 days of the year. Enrolments and payment can be made online or by calling our office on 0800 0131030.

    Q: How soon after enrolment can I start studying?

    Students would normally receive their course materials within seven days of enrolment. Materials for this course are posted out via Royal Mail second class post. Online access is normally emailed to you within 48 hours or 2 working days.

    Q: Is this course accredited?

    Yes! This course is accredited by NCFE. See our qualifications page for full details.

    Q: Is there any funding available towards the course fees?

    UK Open College is a privately run college therefore we do not have access to funding

    Q: Do you offer any discounts for the unemployed or low income households?

    Unfortunately discounts are not available

    Q: Can I pay monthly for my course?

    Yes! We do offer payment plans for this course to students resident in the UK only.  See fees page for further details.

    Q: How do I know whether this is the right course for me?

    In truth we cannot be sure if this course or indeed home learning will meet every students needs. To help we have a money back guarantee scheme in place which allows students to receive and try the course materials for seven days to establish whether this course is the ideal course for them. If it's not simply notify us via email or telephone within the seven day period for a full refund. Please be aware this is a strict seven day scheme and no refunds are processed once this period has expired.

    Q: Is this course available to International students?

    Yes! We currently have students all over the world studying with the college. With todays technology distance is no barrier at all. Students outside of the UK will need access to email to submit course assignments. Additional charges for delivery of paper course materials will apply if required.

    Q: Are there any deadlines for course assignments?

    No! You can submit course assignments at your own pace. The only deadline is for completion of the whole course which requires students to finish within one year of registration.

    Q: What if I have questions relating to my course or have problems understanding some of the questions?

    No problem! All students have access to a personal tutor for the duration of their course with whom they may correspond with. You are not on your own when you study with us! We really do want you to pass your course!

    Q: Will I have to purchase any additional books or materials?

    No! We provide all the required course materials to enable you to complete your studies. 

    Students will receive:
    Course materials & study notes
    One year telephone, post & email support
    NCFE registration
    Accredited NCFE certification
    Access to online student forum
    Final assessment paper
    Coursework assessment & grading
    Optional CV preperation service*
    Chance to win student of the month prize
    Chance to win student of the year prize
    Pay as you study plan if required*
    Option to purchase NUS Extra student card*
    *Additional costs apply


    If you require any further information on this course then please call our administration team on 0800 0131030 or 01827 283735 and we will be happy to help you as much as we can.

    Course Fee: Starting at: £299.00

    Choose whether to study online (Fees £299.00) or you may prefer to study on paper and receive a paper copy of your course materials (£359.00). Choose your preferred study method when you add the course to your basket.

    Alternatively UK Students can choose to take out a pay as you study plan as follows. (Course supplied in paper format)

    Enrolment Fee£99.00
    5 x  Monthly payments£60.00
    Total Fees Payable£399.00
      
    Pay in full and Save £40.00

    Call our office on 0800 0131030 for guaranteed acceptance onto our pay as you study plan* (Applies to UK Students only) 

    MOD Personnel can claim a 10% Reduction on fees when paying in full by quoting BFPO10 when contacting us. Proof will be required.

    *Valid Debit/Credit card required .

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