Public Relations level 4 course

£397.46


Level: Level 4

Public relations course. The surge in popularity and importance that Public Relations has enjoyed in recent years, represents the attempt by professional management to harness yet another tool to wring success from the market-place.

As late as the 1960's, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner, and 'press coverage' referred to paid advertisements.

Today, few companies are launched without an attempt to generate some media coverage and the scope of focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement.

This home learning course in Public Relations will provide you with an in-depth knowledge of this amazing and interesting profession.

Entry requirements:

There are no previous skills or qualifications required to register for this study programme.

Support:

All students will be assigned a personal tutor with whom they may correspond with via telephone or email. Details will be in your course study pack.

Duration:

All students have one year to complete this course from date of registration. Average study of 170 hours.

Provided materials:

  • NCFE approved course pack
  • Unlimited support Monday to Friday
  • NCFE registration
  • Certification

Course syllabus:

  • Introduction to public relations
  • The scope of public relations
  • The organisation
  • Corporate identity
  • The public relations process
  • Personal attributes
  • The tools of public relations
  • Communication and advertising
  • Oral communication and presentations
  • Special events and promotions

Assessment method:

This course is completed using continual assessment, allowing your tutor to closely monitor your progress every step of the way. Therefore no examination is required.

Examination:

No examination is necessary

Qualification:

On completion of your course, you will receive two qualifications:

Qualification 1: 

Public Relations Diploma

Diploma entitling you to use the letters SAC Dip after your name.

Qualification 2:

Level 4 Public Relations Award

At the end of this course successful learners will also receive a level 4 NCFE Award certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 4 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). This award has been designed by Stonebridge Associated Colleges to meet specific learners' or employers' requirements. Accreditation by NCFE is a guarantee of quality. It means that this learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE. 

What is NCFE

NCFE is the UK's longest established awarding body, recognised as a highly professional and responsive organisation, committed to maintaining excellent customer service and a friendly approach.

NCFE is recognised as an awarding body by the qualification regulators ('regulators') for England, Wales and Northern Ireland. The regulators are the Office of the Qualifications and Examinations Regulator (Ofqual) in England, the Department for Children, Education, Lifelong Learning and Skills (DCELLS) in Wales and the Council for Curriculum, Examinations and Assessment (CCEA) in Northern Ireland.

Accreditation by NCFE is a guarantee of quality. It means that a learning programme has been scrutinised and approved by an independent panel of experienced educational professionals and is quality audited biannually by NCFE. Learners successfully completing NCFE accredited programmes receive an externally accredited and nationally recognised NCFE certificate.

For more information on this award, click here


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